Objectives Of An Organization s Success - 2117 Words

The most effective way to ensure an organization’s success is to construct and reinforce its foundations around core values that are communicated through an approach its audience can genuinely connect with. The business world primarily revolves around networks, and a company that views these as consisting of real people rather than mere statistics has a much higher likelihood of developing relationships and campaigns that make a lasting impression. â€Å"The core message towards a particular target audience often evolves directly from how the organization wants to be seen† (Cornelissen, 2014); therefore, the complexity of the messages and the tools implemented to convey them directly affect a firm’s reputation and are carefully†¦show more content†¦A brilliant example of a brand that has successfully navigated the crossroads between history and modernity is Barbie. Little girls across the world have played with Barbie dolls for generations and Mattel’s 2015 â€Å"Imagine the Possibilities† campaign serves to connect the iconic image of Barbie with millennial perceptions of femininity and empowerment. In the last decade a wave of criticism has attached a negative connotation to the line with concerns of stereotyping and gender biases topping the list (Gani, 2014); Mattel wisely chose to address this by focusing on the limitless opportunities out there for girls as they begin to plan their futures. The video features several young actresses who take on their dream professions for a day, occupations ranging across a wide spectrum such as a veterinarian, teacher, soccer coach, a museum guide, etc. before coming together in a screen of a girl arranging the scenes in her bedroom using her Barbies (Barbie, 2016). The passion and excitement shown as the girls are able to experience their dream careers first hand with very receptive, supportive participants recalls the association with creativity and play Mattel wish es to strengthen. This is reinforced with the line â€Å"When a girl plays with Barbie, she imagines everything she can become† (Barbie, 2016). The message is clear without being over-obvious: the perception of Barbie as unintelligent, a clothes horse, and a figure